On February 26, 2009, Google software engineer Matt Cutts collected questions on Google Moderator and answered many of them on video.
Jeff from New York City asked:
As Google’s algo evolves, is it better to have exceptional links and mediocre content, or exceptional content and mediocre links? By links I mean inbound link quantity/quality. Can new sites with awesome contest outrank mediocre/established sites?
Looking for your valuable thoughts on the same!!